Ad-vantage Hilleary
In the ongoing battle for the hearts and minds of voters, Van Hilleary continues to wield truth as a potent weapon. His latest ad, in which a bevy of elderly Nashvillians talk about how much Phil Bredesen jacked up their taxes, is a masterpiece. First, it is 100 percent true. Bredesen raised property taxes three times, with devastating effect on many homeonwers who saw their tax bills nearly double. Second, Van's ad-maker chose to feature only senior citizens in simple settings. By doing so he created an ad that warns seniors across the state that a vote for Bredesen is a vote for higher taxes, while also serving as a warning to people of all age groups. The majority of Tennesseans can relate to the real people in the Hilleary ad.